Hobbico Inc Purchases Revell Germany

Hobbico Inc of Illinois, USA announced today that it has acquired Revell Deutschland Holding GmbH. Revell Germany was established in 1956 and is one of the Europe’s market leaders in the plastic model sector. In the last four years, Revell diversified into the RC market and announced several new product lines at this year’s Nuremberg Toy Fair. Revell has embarked on rapid expansion of their radio control products including a new series called tecZone which is targeted at the European hobby market.
Hobbico is one of the world’s leading manufacturer and marketer of model hobby products, including radio controlled models and other hobby products. The company sells products through several subsidiaries including Revell, Estes, Great Planes Model Distributors and Tower Hobbies. Since 2007, Hobbico has owned the US Revell operation.
“Hobbico’s acquisition of Revell Germany creates an enormous opportunity for our company and our employees,” said Hans Remfert, President of Revell Germany and now former partner. “With the support of Hobbico as a strong parent company, we have a great opportunity to extend our new engagement in the RC hobby segment on the European markets. Hobbico has experience and know-how in this area as well as a strong assortment of product with worldwide recognition which we will integrate into ours according to the European market conditions. As the European branch for Hobbico, the jobs and the headquarters in Bünde are absolutely safe.”
“We are pleased to reunite the Revell brand under one ownership,” said Wayne Hemming, President of Hobbico. “Now Revell can proceed with a worldwide strategy for growth of the core plastic model business. We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market.”
“This acquisition bodes well for the UK market, as the UK operation is a Branch of Revell Germany,” added Thomas Randrup, Country Manager of Revell UK & Ireland.

Source: Revell GmbH & Co KG